Google Universal Analytics for Magento2

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Google Universal Analytics extension for Magento allow you to use GUA easily on your store. Juste enable it, and fill your account ID, and that's it!
You also have the choice on how the transactions are sent to GUA (order success page or on invoice/order creation). GUA extension allows you also to track event like customer registration/login/logout, add product to cart, ...
Enhanced Ecommerce support !
(Also available for Magento1, Prestashop)

Google Universal Analytics

Magento Community : 2.0,2.1,2.2
You want it compatible with another magento version, or extension ? Ask us
There is no demo store for this extension.

* Required Fields

Before buy, please check that this module is answering your needs by using the demo store, and checking functionnalities below
99.00
  • Google Tag Manager support (see documentation)
  • Google Optimize support
  • Choose between classical transaction system (transaction sent on order success page) or server-side transaction system (transaction sent on event (order placed, order invoiced, etc..)
  • By choosing server-side system, you will have an exact conversion rate!
  • Server-side transaction system, using Google's Measurement Protocol support, allow you to track real transactions (only paid orders!). But if you want, an option allow you to track all orders (with non-paid ones). Or only orders which get a specific status.
  • Configure your transaction tracking data : Including or excluding tax ? Order currency or Base Currency ? Send child items or not ?
  • Track following events : Customer Registration, Customer Login, Customer Logout, Add product to cart, Remove product from cart, Add coupon code, Share wishlist, Add product to wishlist, Newsletter subscription & unsubscription, Order placed, Order paid, Order refunded, Time Spent on page, Compare:add, Compare:remove (Ask for more!)
  • Track submitted contact form, Track successfull login, etc... with extra pageviews hits.
  • Send events during checkout : order placed, paid, refunded...
  • Manage dimensions about the environment, the customer, the product, the breadcrumb, etc...
  • Support for Universal analytics enhanced ecommerce plugin : Product Impressions*, Product clicks*, Product details impressions, Promo impressions*, Promo clicks*, Addition and Removal from Cart, Transactions, Refunds
  • Support a lot of custom dimensions (from product data, environment, customer, cart, breadcrumb, ..)
  • Support for Universal analytics demographics data
  • Support for a lot of options : Opt-Out, IP anonymization, User ID, referrer override, linker parameters, cookies options, allow anchor, always send referrer, sample rate, site speed sample rate, etc...
  • New! Analytics Admin Dashboard : Simple for now, we will make it more usefull and complete in the next releases.
  • Support double tracking : One account for all stores (global scope), and one account for the store view
  • Can manage Google remarketing tag
  • Can manage Google dynamic remarketing through custom dimensions
  • Can manage Google adwords tag
* These functionnalities will require some changes in your theme. See documentation.

Functionnality missing ? Please contact us, and maybe we could add it to our next release!
  • 2017-09-16 2.1.6 : Small bufixes & improvments.. Bugfix in total value of remarketing tag on success page.
  • 2017-06-30 2.1.5 : Small bufixes & improvments..
  • 2017-06-30 2.1.4 : Small bufixes & improvments..
  • 2017-06-14 2.1.3 : Use DP+DH instead of DL. Bugfix for transactions and event source.
  • 2017-06-02 2.1.2 : Small bufixe for adwords tag.
  • 2017-05-22 2.1.1 : Small bufixes & improvments.
  • 2017-04-14 2.1.0 : Google Optimize support.
  • 2017-04-08 2.0.9 : Small bufixes & improvments.
  • 2017-03-01 2.0.8 : Add support for Swatches (Tracking configurable variants). Small bufixes & improvments.
  • 2017-02-28 2.0.7 : Bugfix for tracking configurable variants. Small bufixes & improvments.
  • 2017-02-23 2.0.6 : Bugfix for GTM. Small bufixes & improvments.
  • 2017-02-17 2.0.5 : Bugfix when using Braintree. Small bufixes & improvments.
  • 2017-02-14 2.0.4 : Adwords conversion value can now be sent excl. tax.. Small bufixes & improvments.
  • 2017-01-09 2.0.3 : Big bugfix for last Magento2 version compatibility (2.1.3). Small bufixes & improvments.
  • 2016-11-11 2.0.2 : Big bugfix for last Magento2 version compatibility. Small bufixes & improvments.
  • 2016-09-28 2.0.1 : Big bugfix for last Magento2 version compatibility. Small bufixes & improvments.
  • 2016-07-09 2.0.0 : First version.
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Note : This list of answered needs is not exhaustive.

Some transactions are missing on Google Analytics from magento / Google Analytics doesn’t register all transactions / No Google Analytics eCommerce tracking data

Our Magento Analytics extension will resolve this problem. The transaction tracking will not depend on a page load anymore. It will be done on server side, when invoicing, without any loss.

Google Analytics tracking works fine, but ecommerce tracking is not working. Magento checkout success page is lacking the ecommerce order info.

With GUA extension and Measurement Protocol activated, you will not depend anymore on checkout success page. Transactions information is directly sent from your magento server, to Google server when invoicing order.

Tracking Offline Sales In Google Analytics : I need that invoiced orders placed directly from Magento backoffice show up in ecommerce section of Google Analytics

Our extension will do that for you!

The code for Google Analytics seems to be incomplete on magento (order info missing)

Universal Analytics magento extension will simplify your life : Just fill your UA ID, and the extension will do the rest for you!

Google Analytics event tracking : How to track via google analytics customer registration on magento ?

Our extension will do that for you!

Google Analytics event tracking : How to track via google analytics customer login on magento ?

Our extension will do that for you!

Google Analytics event tracking : How to track via google analytics newsletter subscription on magento ?

Our extension could do that for you! Just ask us.

I need to track orders that are placed on the back-end into google analytics. How can I do ?

GUA extension for magento allow you to do this! You'll be able to track orders or invoices, wherever it has been placed (admin, frontend, api). This is possible thanks to Google Measurement Protocol.

How to add Google Remarketing tag on magento ?

Our extension will add the google remarketing tag for you! You just have to enable it and set your conversion id.
* Support does not include improvement of the magento extension, such as adding functionnalities, resolve old magento compatibilities, etc... If the module presents a bug on native magento instance (of magento versions listed on extension page), we will resolve it without regarding if you have the support or not.